AXNESS WILLIAMS
AXNESS WILLIAMS
Oliver Peoples has been creating exquisite, handmade-in-Italy eyewear since 1987. Evoking a sundrenched air of vintage Hollywood glamour, OP is the preferred eyewear brand of choice for Los Angeles’ creative class. As Creative Marketing Director, I was responsible for elevating all non-product creative endeavors. It was an honor to contribute to this truly iconic luxury brand.
Amanda Hearst, great-granddaughter of publishing magnate William Randolph Hearst, was photographed by legendary photographer Lisa Eisner for the Spring 2014 global campaign. The first commercial advertisement ever photographed at Hearst Castle captured the modern heritage of California’s most iconic family.
Rebuilding the eCommerce site required taking the proverbial house down to the studs. In concert with a digital agency, we built a site evoking a luxurious shopping experience - maximizing functionality, speed and greatly improved UX/UI.
Marmol Radziner is one of the most esteemed architecture firms in Los Angeles, having designed and built myriad celebrity homes and luxury retail stores. I thought they might be a great fit for OP - the partnership created three global flagship doors, including San Francisco (shown here), London and New York’s 57th Street location.