AXNESS WILLIAMS
AXNESS WILLIAMS
Jenni Kayne is a young American designer whose soulful approach to California living illustrates that modern luxury is not defined by product or price, but by culture and experience.
In collaboration with the POP Studio, working with Jenni and her team was incredible. We designed into all aspects of her brand experience, with my contributions including the redesign of her website, art direction of brand imagery, and design of her first direct-to-consumer catalog.
The Spring 2015 campaign was photographed on Lake Tahoe, with a generous backdrop of lapping waves and placid beaches. For two whole days, the entire crew was in paradise surrounded by flora, fauna, and wide-open skies.
By updating the brand’s site, email campaigns and social media presence, the world of Jenni Kayne continues to grow.
Jenni’s desire to connect with her customers in a more meaningful way allowed us to craft her first DTC catalogue. Each page gives a peek into the lifestyle she’s effortlessly created with family and friends, featuring her womenswear collection, curated products, and editorial stories that never fail to delight.