AXNESS WILLIAMS
AXNESS WILLIAMS
Célage Bioscience is the first DTC, microneedling Treatment System with the clinically-validated power of C²+GF™ Complex, using cytokine proteins and growth factor communication. Previously, this acute stem cell technology was only available through dermatologists. We launched directly to a niche audience, with 92% of users experiencing phenomenal, at-home results.
The campaign imagery was designed to evoke a warm, modern feeling toward our dermatologist-created skincare. Representing the best of both worlds, we launched to a motivated audience who want clinical results without the hassle of a dermatologist’s appointment.
‘The Science of Healthy Skin’ is the messaging behind Célage Bioscience’s marketing. I wanted to create an inclusive brand, celebrating healthy skin at every age. Our model Sande embodied this concept with elegance.
Digital customer acquisition began with lead generation tools, and spread through word of mouth, thanks to compelling before & after images from our most excited customers.