Byredo x OP

Business Development, Collaborations, Special Projects

Byredo is a Stockholm-based fragrance brand I’ve long admired (and worn). In thinking of brands that would mirror the elegance and modernity of Oliver Peoples, Byredo was first to mind. A year after reaching out to Ben Gorham and his team, this first-ever luxury eyewear/fragrance collaboration launched as a Neiman Marcus exclusive, continuing for multiple seasons. Inspired by synesthesia and the air of Los Angeles, it’s still one of my favorite scents of all time.

“I have always admired Oliver Peoples for as long as I can remember and felt their approach to product was similar to ours at Byredo. It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions.”

- Ben Gorham, Creative Director and Founder of Byredo